About me
Success coach and leadership expert
Professional Biography
I am Sereen Abu Maizar, a trainer, speaker, and expert in emotional intelligence. I work with leaders, teams, and organizations to help them develop leadership skills and build more humane and effective work environments.
Over more than 20 years of experience in training, facilitation, and coaching, I have delivered training programs, lectures, and leadership development sessions to thousands of participants across various sectors in the Arab region. My work focuses on helping leaders and teams understand the role of emotions in thinking, decisions, and relationships, and using this understanding to enhance performance and cooperation in work environments.
I am certified as an international and professional trainer in emotional intelligence by the global Six Seconds organization, and I currently work as the Arabic Programs Director at the organization, where I contribute to spreading emotional intelligence concepts and developing training programs in Arabic.
I hold a Bachelor's degree in Business Administration, as well as a Higher Diploma in Child Psychology and Education. I have spoken at numerous conferences and professional forums about leadership, emotional intelligence, and well-being in work environments.
Through my work, I strive to help individuals and organizations develop a deeper awareness of emotions and use this awareness to build more impactful relationships and more humane leadership.
My Journey with Emotional Intelligence
My journey with emotional intelligence didn't begin as a clear professional plan, but started with a simple observation that kept recurring in my work and life.
Throughout my years of working with individuals and teams, I witnessed how a small situation or an unconsidered word could affect an entire relationship, and how misunderstood feelings could turn into tension or misunderstanding within teams.
Conversely, I also saw how a simple moment of awareness — when a person stops to understand what they feel or what another person feels — could completely change the course of a conversation.
These observations made me ask a question that stayed with me for years:
What if we learned to understand our emotions as much as we learn professional skills?
Over time, this curiosity led me to delve deeper into the field of emotional intelligence, discovering tools and models that help people understand themselves more deeply and communicate with others with greater awareness.
But what truly attracted me to this field wasn't just the theories or research, but the moments I see in training and working with leaders and teams — moments when someone begins to see a familiar situation in a different way, or understands their emotions in a new light, or realizes their impact on others.
These small moments of awareness can create big changes in leadership style, in relationships within teams, and in work environments generally.
Today, after more than 20 years of working in training, facilitation, and coaching, I continue to work with leaders and organizations to help them develop these fundamental human skills.
Because I believe that effective leadership isn't just about strategies and decisions, but about the ability to understand the human being — understanding ourselves and understanding others.
Achievements & Certifications
My journey began with a simple belief: every person has the potential to be an effective leader. Over the years, I have worked with hundreds of leaders and helped them discover their true potential through emotional intelligence.
2017
EQ Assessor Certification
Certified in emotional intelligence assessment from Six Seconds
Certified EQ Assessor
2018
Brain Profiler Certification
Certification in brain patterns and behavior analysis
Certified Brain Profiler
2019
Unlocking EQ Certification
Specialized program in developing and unlocking emotional intelligence capabilities
Unlocking EQ
2020
EQ Educator Certification - Level 1
Emotional intelligence training certification - Level 1
EQ Educator - Level 1
2021
EQ Educator Certification - Level 2
Emotional intelligence training certification - Level 2
EQ Educator - Level 2
2021
Facilitator Integration Certification
Certification in facilitating and integrating development programs
Certified Facilitator Integration
2022
Certified EQ Facilitator
Advanced emotional intelligence facilitation certification
Certified EQ Facilitator
2022
Coach Certification Integration
Comprehensive integration and development coaching certification
Coach Certification Integration
2023
Coach Certification Foundations
Foundations of coaching and development certification
Coach Certification Foundations
2024
Advanced EQ Educator Certification
Advanced certification in emotional intelligence and leadership training
Advanced EQ Educator
Academic Background
Bachelor's Degree
Business Administration and Management Information Systems
Diploma
Child Psychology and Parenting Education
Impact & Achievements
Over the course of 15+ years, I have had the honor of working with more than 80,000 people across the Middle East and the Gulf, helping them build their confidence and improve their communication and leadership skills.
Success Partners
Advisory Positions & Specialized Programs
UNDP
Regional Youth Leadership Program Consultant
Skills Program
Training new graduates on soft skills
University Lecturer
"Management Skills" Course - Jordanian Universities
Sanad Program
Muscat, Sultanate of Oman