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Sereen Abu Maizar

Emotional Intelligence Expert | Trainer & Speaker | Over 20 Years of Experience in Leadership Development

Sereen Abu Maizar
20+

Years Experience

80,000+

Leaders Trained

3000+

Training Programs

98.5%

Satisfaction Rate

About me

Success coach and leadership expert

Professional Biography

I am Sereen Abu Maizar, a trainer, speaker, and expert in emotional intelligence. I work with leaders, teams, and organizations to help them develop leadership skills and build more humane and effective work environments.

Over more than 20 years of experience in training, facilitation, and coaching, I have delivered training programs, lectures, and leadership development sessions to thousands of participants across various sectors in the Arab region. My work focuses on helping leaders and teams understand the role of emotions in thinking, decisions, and relationships, and using this understanding to enhance performance and cooperation in work environments.

I am certified as an international and professional trainer in emotional intelligence by the global Six Seconds organization, and I currently work as the Arabic Programs Director at the organization, where I contribute to spreading emotional intelligence concepts and developing training programs in Arabic.

I hold a Bachelor's degree in Business Administration, as well as a Higher Diploma in Child Psychology and Education. I have spoken at numerous conferences and professional forums about leadership, emotional intelligence, and well-being in work environments.

Through my work, I strive to help individuals and organizations develop a deeper awareness of emotions and use this awareness to build more impactful relationships and more humane leadership.

My Journey with Emotional Intelligence

My journey with emotional intelligence didn't begin as a clear professional plan, but started with a simple observation that kept recurring in my work and life.

Throughout my years of working with individuals and teams, I witnessed how a small situation or an unconsidered word could affect an entire relationship, and how misunderstood feelings could turn into tension or misunderstanding within teams.

Conversely, I also saw how a simple moment of awareness — when a person stops to understand what they feel or what another person feels — could completely change the course of a conversation.

These observations made me ask a question that stayed with me for years:

What if we learned to understand our emotions as much as we learn professional skills?

Over time, this curiosity led me to delve deeper into the field of emotional intelligence, discovering tools and models that help people understand themselves more deeply and communicate with others with greater awareness.

But what truly attracted me to this field wasn't just the theories or research, but the moments I see in training and working with leaders and teams — moments when someone begins to see a familiar situation in a different way, or understands their emotions in a new light, or realizes their impact on others.

These small moments of awareness can create big changes in leadership style, in relationships within teams, and in work environments generally.

Today, after more than 20 years of working in training, facilitation, and coaching, I continue to work with leaders and organizations to help them develop these fundamental human skills.

Because I believe that effective leadership isn't just about strategies and decisions, but about the ability to understand the human being — understanding ourselves and understanding others.

Achievements & Certifications

My journey began with a simple belief: every person has the potential to be an effective leader. Over the years, I have worked with hundreds of leaders and helped them discover their true potential through emotional intelligence.

2013

Certified EQ Practitioner

Certified in practical and applied emotional intelligence practice

Certified EQ Practitioner

2017

EQ Assessor Certification

Certified in emotional intelligence assessment from Six Seconds

Certified EQ Assessor

2018

Brain Profiler Certification

Certification in brain patterns and behavior analysis

Certified Brain Profiler

2019

Unlocking EQ Certification

Specialized program in developing and unlocking emotional intelligence capabilities

Unlocking EQ

2020

EQ Educator Certification - Level 1

Emotional intelligence training certification - Level 1

EQ Educator - Level 1

2021

EQ Educator Certification - Level 2

Emotional intelligence training certification - Level 2

EQ Educator - Level 2

2023

Coach Certification Foundations

Foundations of coaching and development certification

Coach Certification Foundations

2024

Advanced EQ Educator Certification

Advanced certification in emotional intelligence and leadership training

Advanced EQ Educator

Academic Background

Bachelor's Degree

Business Administration and Management Information Systems

Diploma

Child Psychology and Parenting Education

Organizations and Institutions I Have Worked With

Over more than 20 years, I have worked with a wide range of government institutions, international organizations, and private companies in the Arab region, delivering training programs and leadership development in the fields of leadership, emotional intelligence, communication, and team building.

Some of the organizations I have worked with include:

Government Institutions and Public Entities

Hashemite Royal Court - Jordan
General Intelligence Directorate - Jordan
Greater Amman Municipality - Jordan
Higher Council for the Rights of Persons with Disabilities - Jordan
Oman Investment Authority - Sultanate of Oman
Government Enablement Directorate - Abu Dhabi

International Institutions and Non-Profit Organizations

World Bank
UNRWA
INJAZ Jordan
Syrian American Medical Society (SAMS)
Abdul Hameed Shoman Foundation - Jordan
Children's Museum - Amman
Syria Trust - Syria

Banking and Financial Sector

Arab Bank - Jordan
Bank of Khartoum - Sudan
National Bank - Jordan
Housing Bank for Trade & Finance - Jordan
Union Bank - Jordan
Blom Bank - Jordan
Bank Audi - Jordan
Capital Bank - Jordan
Cairo Amman Bank - Jordan
Kuwait Institute for Banking Studies (KIBS) - Kuwait

Telecommunications Sector

Zain - Jordan and Bahrain
Orange - Jordan
Umniah - Jordan
ZINC & Mosaic Entrepreneurship Programs - Zain

Private Sector & Companies

Nahdi Medical Company - Saudi Arabia
Barzan Holdings - Qatar
Hikma Pharmaceuticals - Jordan
Arab Medical Containers Company - Hikma Group
Aqaba Container Terminal - Jordan
AYLA Aviation Academy - Jordan
Saudi Royal Aviation - Saudi Arabia

Development Programs and Youth Programs

Maharat Program for training fresh graduates on professional skills
Teaching Management Skills course for government university students in Jordan
Jordan Now Program in collaboration with the World Bank
Sanad Training Program - Muscat, Sultanate of Oman

International Training Experience

Delivered training programs and leadership development projects in several countries, including:

Jordan
United Arab Emirates
Sultanate of Oman
Saudi Arabia
Qatar
Kuwait
Bahrain
Sudan
Iraq (Erbil)
Lebanon (Beirut)

Conference and Event Participations

I have participated as a speaker in several conferences and forums specialized in leadership and emotional intelligence, most notably:

Global Emotional Intelligence Summit - India
Global Emotional Intelligence Summit - UAE
Emotional Intelligence Summit - Jordan
Women's Entrepreneurship Day - Jordan
Grow U Festival
Hope Campaign - UNYP University
Productivity Conference - Salalah, Sultanate of Oman
WorkWell Conference - Jordan

Advisory Positions & Specialized Programs

UNDP

Regional Youth Leadership Program Consultant

United Nations Development Programme

Skills Program

Training new graduates on soft skills

University Lecturer

"Management Skills" Course - Jordanian Universities

Jordanian Universities

Sanad Program

Muscat, Sultanate of Oman

Sanad Program

My Training Philosophy

Emotions Are Strength, Not Weakness

I believe that emotions are the most powerful driver of change and success. True leaders lead with their hearts, understand their own emotions and those of others, and use this understanding to build strong relationships and achieve desired results.

Practical Application

All my trainings are built on strong scientific foundations, but they focus on practical application. I believe that real learning happens when we apply what we learn in our daily lives and see tangible results.

Continuous Learning

I believe that development is a continuous process, not a one-time event. I accompany my clients on their developmental journey and provide them with the tools and support needed for continuous growth and development.

Building Communities

My goal is not just to develop individuals, but to build communities of emotionally aware leaders who positively influence their environments and contribute to creating a more empathetic and understanding world.

"My mission is to help every person discover the leader within them, and empower them to make a positive impact on the world around them."
- Sereen Abu Maizar
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